Decorative Finishes
Gioia
Pearlescent elegance — walls that glow with iridescent beauty
From $52.27
Decorative Finishes
Muro Naturale
Velvet for your walls — smooth, soft, naturally beautiful
A smooth, velvety decorative finish applied in a single coat, delivering a soft, tactile surface with natural breathability and effortless elegance in 169 shades.
$201.00 Coverage: 65-86 ft²/L
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1
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Muro Naturale is the art of simplicity perfected. This single-coat decorative finish produces a smooth, velvety surface that invites touch and transforms ordinary walls into objects of quiet, natural beauty. Where other products demand complexity, Muro Naturale achieves its refined elegance through a single, expertly applied layer — making it the ideal choice for designers and homeowners who value understated sophistication and efficient application.
The texture of Muro Naturale is its defining character. Neither flat nor glossy, it occupies a uniquely appealing middle ground: a soft, matte velvet that absorbs and diffuses light in a way that flatters every room. The surface feels as good as it looks — smooth and warm to the touch, with a subtle tactile depth that rewards close experience. It is a finish that creates atmosphere through restraint, proving that true luxury often lies in what is gentle rather than dramatic.
Formulated to be naturally breathable and ecological, Muro Naturale contributes to healthy indoor air quality while delivering exceptional aesthetic results. Available in 169 carefully curated shades, from the palest whispers of color to rich, enveloping tones, it adapts beautifully to any design vision. Fully washable, anti-mildew, and remarkably easy to apply with a standard roller or brush, Muro Naturale is the refined finishing touch for bedrooms, living spaces, offices, and any interior that calls for warmth without excess.
Key Features
Smooth, velvety finish in a single coat
Soft, tactile surface that invites touch
169 curated shades available
Naturally breathable and ecological
Simple application with roller or brush
Washable, anti-mildew, and highly durable
Application Process
01
Step 1
Surface Preparation
Ensure the wall is clean, dry, and free of dust or loose material. Apply a suitable primer and allow it to dry completely. Repair any imperfections for the smoothest possible result.
02
Step 2
Application
Apply a single coat of Muro Naturale using a medium-nap roller or quality brush. Work in consistent, even strokes, maintaining a wet edge to avoid lap marks. The product is designed for single-coat coverage.
03
Step 3
Finishing Touches
While still wet, lightly pass over the surface with the roller or brush to ensure an even, uniform velvet texture. Avoid overworking the material.
04
Step 4
Drying
Allow 12-24 hours for full drying. The velvety texture will develop its final softness and depth as the finish cures. Avoid contact with the surface during this period.
Product Gallery
Technical Specifications
| Composition | Natural mineral-based acrylic formulation |
| Available Colors | 169 |
| Coverage | 65-86 ft²/L |
| Washable | Yes |
| Anti-Mildew | Yes |
| Ecological | Yes |
Giorgio Graesan
Complete the Project
A flawless finish is a system: primer beneath, color within, protection above. These are the companions our applicators use.
Step 1 · Required
Primus Sabbia (sand) 5 L
Mineral adhesion primer — the base coat every finish needs.
$67.30
Step 3 · Protect
Cera D'Api 1 L
Protective topcoat — deepens the finish and adds water repellence.
$36.67
The Tool
Trowel Istinto
The Giorgio Graesan stainless trowel, made for these plasters.
$48.96
Step 2 · Tint
Artisan Color
Artisan colorant. One vial tints one bucket.
$14.41
