Venetian Plaster
Spatula Stuhhi
Three layers of artistry — classical Venetian plaster perfected
From $79.62
Decorative Finishes
Segui il tuo Istinto
Follow your instinct — infinite textures, one product
A revolutionary lime and marble powder decorative finish that lets you create unlimited textures and effects with just one coat and one product.
$79.62 Coverage: 10-16 ft²/kg
Select Size In stock — ships in 1–2 business days
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Segui il tuo Istinto is the flagship product of the Muro d'Arte collection — a single, remarkably versatile decorative finish that empowers artisans and homeowners alike to craft an infinite variety of surface textures. Formulated with a refined blend of aged lime and select marble powders, it transforms any wall into a canvas of tactile expression. Whether you seek the drama of bold, sculptural relief or the quiet elegance of a softly brushed surface, this product adapts to your creative vision with astonishing ease.
What sets Segui il tuo Istinto apart is its singular simplicity: one product, one coat, unlimited possibilities. By varying the application tool — trowel, sponge, brush, or roller — and adjusting your technique, you unlock an extraordinary range of decorative effects. From Mediterranean stucco to contemporary abstract patterns, the only limit is your imagination. The formulation is breathable, anti-mildew, and fully ecological, making it as responsible as it is beautiful.
Available in 169 curated colors, each shade is designed to complement the depth and movement of the textures you create. Segui il tuo Istinto is washable, durable, and suitable for both residential and commercial interiors. It is the definitive choice for those who refuse to compromise between artistic freedom and practical performance.
One System · Nine Textures
The Istinto Family
Istinto is not a single finish — it is an entire vocabulary of stone, concrete and organic textures, all built from the same base. Choose a finish to see how it's applied and how it lives on a wall.
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Pietra Spaccata
The signature split-stone effect — rough, layered, deeply tactile. The defining Istinto texture.
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Pietra Vissuta
A weathered, "lived-in" stone surface — softer relief, time-worn warmth, perfect for historic and rustic interiors.
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Pelle di Elefante
Elephant-skin texture — wrinkled, organic relief that reads as natural hide. Quiet drama without color.
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Pietra Zen
Tranquil, balanced stone surface — minimal relief, meditative. Built for spaces that demand serenity.
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Pietra Bamboo
Linear, bamboo-inspired ridges in stone — a rhythmic vertical pattern that brings movement to flat planes.
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Cemento Naturale
Natural concrete effect — flat, industrial, honest. Captures the look of poured cement with breathable lime.
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Pietra Contemporanea
Modern stone finish — refined, restrained relief tuned for contemporary architecture and minimalist palettes.
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Pietra Intagliata
Carved-stone effect — sculptural, deliberate, almost architectural. Each surface feels hand-chiseled.
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Pietra Levigata
Polished stone — smooth, honed, reflective. The most refined end of the Istinto spectrum.
Key Features
Infinite decorative effects from a single product
One-coat application with any tool: trowel, sponge, brush, or roller
Lime and natural marble powder composition
169 curated colors available
Breathable, anti-mildew, and fully ecological
Washable and highly durable
Application Process
01
Step 1
Surface Preparation
Ensure the surface is clean, dry, and primed with a suitable base coat. Repair any cracks or imperfections before application.
02
Step 2
Application
Apply a single coat of Segui il tuo Istinto using your chosen tool — trowel, sponge, brush, or roller — to create the desired texture and effect. Work in sections, maintaining a wet edge.
03
Step 3
Texturing
While the material is still workable, use your tool to shape, press, drag, or stipple the surface to achieve your chosen decorative effect. Each tool and movement creates a unique result.
04
Step 4
Drying
Allow 24 hours for full drying. The finish will harden and develop its final color and depth over the following days.
Product Gallery
Technical Specifications
| Composition | Aged lime and select natural marble powders |
| Available Colors | 169 |
| Coverage | 10-16 ft²/kg |
| Washable | Yes |
| Anti-Mildew | Yes |
| Ecological | Yes |
Giorgio Graesan
Complete the Project
A flawless finish is a system: primer beneath, color within, protection above. These are the companions our applicators use.
Step 1 · Required
Primus Sabbia (sand) 5 L
Mineral adhesion primer — the base coat every finish needs.
$67.30
Step 3 · Protect
Cera D'Api 1 L
Protective topcoat — deepens the finish and adds water repellence.
$36.67
The Tool
Trowel Istinto
The Giorgio Graesan stainless trowel, made for these plasters.
$48.96
Step 2 · Tint
Artisan Color
Artisan colorant. One vial tints one bucket.
$14.41
